Hi, I’m Armando Ortiz.
Photography, to me, isn’t about posing or perfection—it’s about creating space for people to feel like themselves.
Almost everyone I work with tells me the same thing before we start: “I’m not great in front of a camera.”
And everytime, they leave surprised by how easy it felt.
That doesn’t happen by accident.
I believe the best photos come from moments when you’re relaxed, unhurried, and simply being yourself.
Why I photograph people
I started photographing people because I was drawn to the quiet, in-between moments—the ones that don’t ask for attention but end up meaning the most.
The way someone laughs when they forget the camera is there. The way families settle into their own rhythm. The small gestures that feel ordinary now and become priceless later.
What began as a creative outlet grew into something more: a way to help people see themselves—clearly, honestly, and with care.
My Approach
My approach is calm, guided, and low-pressure. Yet energizing, to bring out the best version of yourself in front of my camera.
I’ll help you with what to wear, where to stand, and when to move—but I’ll never ask you to perform. Sessions are conversational, engaging, fun, and built around you. Whether it’s a family session, a portrait, or something in between, the goal is always the same: photographs that feel natural and lived-in, not stiff or over-styled.
You don’t need to know what to do. That’s my job.
Strong Relationships
Trust matters. I take time to understand you, your dynamic, and what this season of life looks like—so the images feel personal, not generic.
Simple ideas
I keep things intentional and uncluttered, focusing on light, composition, and connection rather than trends or distractions.
Lasting impact
These photographs aren’t meant just for today. They’re meant to age well, to be revisited, and to hold meaning long after the moment has passed.
If you’re here…
You don’t need to be “photogenic.”
You don’t need to have it all figured out.
You just need to show up as you are.
If that sounds like your kind of experience, let’s work together.